Even if you’re not super familiar with digital marketing, you probably have a vague idea of what internet marketing is. You may be thinking, “It’s when you post ads online, right? It’s when you put stuff out there on social media.”
While those are a couple of examples, internet marketing is so much more than an online advertisement.
Before we dive into all that internet marketing encompasses, let’s take a quick step back first and look at the basics of marketing. When you own a business, what are some of the basic marketing ingredients you need for success?
People can’t purchase from you if they don’t know you exist, but more than that, people won’t purchase from you if they don’t trust your brand over competitors. Brand awareness is a strategic blend of spreading the word about your business while simultaneously building a trusting, brand-consumer relationship.
What actions do you want your customers to take, and what are you offering them in return? In a digital world where instant gratification is everywhere, people’s attention spans are not necessarily getting longer. You need clear messages all throughout your website and marketing efforts so that people instantly know what you offer, how it helps them and how they can purchase it.
Or what’s known as retargeting in the marketing world. History shows us that people have to be exposed to your business and interact with your brand multiple times before purchasing from it. This is true for large, well-known brands like Nike, so it’s especially true for new brands entering the market that few people are familiar with.