There are six different types of roles for people who manage pages, and each one has varying levels of access. You can have as many users on your page as you’d like and can have multiple users assigned to the same kind of role. However, each person needs their own personal Facebook account to be added to a page.
As the business owner, your personal Facebook account should be set up as an admin for your page. If you choose to assign an additional admin role to someone on your staff, make sure that this person is someone you trust. Remember — page admins can reassign roles. This means that if you and the person you’ve assigned as an admin have a falling out, they can delete you as an admin and take over the page. Unless you have a co-owner, we recommend only assigning yourself the admin role.
The best role for someone who is helping with your Facebook page is editor. These users can help with the day-to-day activities of your page and you, as the admin, can remove editors once they leave your company.
If you have an employee or volunteer who only helps with customer service on your page — someone who answers customer questions or responds to comments — the moderator role may be best for them.
The advertiser role should be assigned to anyone who works with ads for your business. Finally, if you have staff that helps with content strategy or planning, you might want to give them access as an insights analyst so they can get a picture of what kind of content works best for your page.
Tip: If your business runs a lot of ads or has many people working on your Facebook page (think 10 or more), then you might want to set up your page through Facebook Business Manager, which is more helpful for such complicated business setups.
It’s great to have help when it comes to your social media marketing. But, like anything else, it’s smart to avoid having too many cooks in the kitchen. By keeping your page roles list clean and manageable, you will always know exactly who has access to what. This will allow you to easily remove departing employees and hold your staff accountable for content and customer service.